文章基本信息

标题：Measuring Enterprise Performance: Financial and Non-Financial Indicators
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作者：Ionescu Alexandra ; Stefanica Virginia ; Burlacu Valentin 等
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：1
语种：English
出版社：Ovidius University Press
摘要：The economic environment and businesses,in particular,have evolved significantly over the past decade,becoming increasingly competitive and complex. Under these circumstances,companies have to meet a heavy burden: they need to continuously adapt their activity to dynamic market developments and develop sophisticated performance measurement instruments. Traditional methods used over time have proved to be inadequate to assess the complex activity of enterprises in these dynamic environments. In this context,by reviewing the literature in the field,I intend to analyze the present perspective on enterprise performance measurement. This paper aims to highlight the importance of a multidimensional view on enterprise performance,by showing that performance can be measured using both financial and non-financial indicators,in order to obtain a clear view on overall enterprise performance.
关键词：enterprise performance;financial indicators;non-financial indicators.