文章基本信息

标题：Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context
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作者：Andreea Daniela Moraru
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：1
语种：English
出版社：Ovidius University Press
摘要：The Romanian tourism activity does not measure up to the tourism potential of the country and the efficient marketing of tourism services is often mentioned as a means to improve and develop tourism. In our opinion the current international context generates both opportunities and challenges for tourism services marketing. This paper aims at identifying and at presenting the key aspects that tourism services marketing faces in Romania,considering the main characteristics shaping the current context.
关键词：tourism services marketing;tourism competitiveness;quality;human resources;tourism organizations