文章基本信息

标题：The Complexity of Educational Services
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作者：Pariza Manea Natalia ; Alexandru Vlad Cătălina
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：2
语种：English
出版社：Ovidius University Press
摘要：The evolution of services in general and education in particular,is determined by their complexity. The need to address educational activities in a marketing optics is given by the similarities they have with the economic activities of service provision. Particularities of educational services market should be seen in relation to divergent nature of education: the collective good in terms of supply and the demand side private good.
关键词：complexity of services;marketing services;education;services market