文章基本信息

标题：Recovery Measures of Public Services in the Current Economic Crisis
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作者：Barbu Andreea Mihaela
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2011
卷号：11
期号：2
语种：English
出版社：Ovidius University Press
摘要：The current economic crisis affected both the private and public sector of Romanian economy,leading to financial instability,inflation and decreasing purchasing power. Its adverse effects include also the rising unemployment,greater pressure on employees who have taken over the responsibilities of their colleagues,lower wages or delay in their payment. Inevitably,this is leading to staff dissatisfaction,which affects public services delivered for the community. In addition,limited financial resources are managed with difficulty,and some activities such as researching the consumers’ needs and desires are put in the background. To overcome these obstacles,the public service organizations can focus on the quality level of their offer,establish clear and easy to evaluate objectives,or adopt decisions on increasing the professionalism and motivation of their employees. Anyway,the most comprehensive means of overcoming the economic crisis and increasing performance is the marketing plan that can encompass the aforementioned solutions.
关键词：economic crisis;public services;service quality;public employee;marketing planning