文章基本信息

标题：Typology and Characteristics of Strategic Planning
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作者：Barbu Andreea Mihaela
期刊名称：Ovidius University Annals: Economic Sciences Series
电子版ISSN：2393-3127
出版年度：2012
卷号：12
期号：1
语种：English
出版社：Ovidius University Press
摘要：The process of strategic planning has been addressed by many authors in the international specialty literature,aspects as planning’s typology,stages or advantages for companies having been analysed and described in various management - marketing scientific articles or books. The present paper tries to define the concepts of strategic planning,long-term planning,and marketing planning,by highlighting their content and the differences between them,in terms of time or level of implementing. At the same time,this study reveals the results of international studies or conceptual approaches,which support these distinctive characteristics,in order to clarify any possible confusion regarding these tools. The paper ends by mentioning the favourable consequences that a company enhance due to developing a strategic planning process.
关键词：strategic planning;long-term planning;marketing planning;corporate planning