文章基本信息

标题：Bibliometric Analysis of Green Marketing Research from 1977 to 2020
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作者：Farida Saleem ; Amira Khattak ; Shafiq Ur Rehman 等
期刊名称：Publications
电子版ISSN：2304-6775
出版年度：2021
卷号：9
期号：1
页码：1
DOI：10.3390/publications9010001
出版社：MDPI Publishing
摘要：The scientific community’s growing interest in green marketing research can be traced through the abundance of published literature on the topic. However, there is still a lack of a comprehensive and systematic research focusing on the evolution of this field. The main objective of this paper was to consolidate the state-of-the-art research on green marketing through a bibliometric study of articles published from 1977 to 2020, and to analyze and present the results from the perspective of growing trends in the field; productive and influential countries, institutions, authors, articles, and research journals; keywords; authorship patterns; and international collaborations. The study results indicate a gradual increase in green marketing research from 1977 to 2020, more so in the last five years. A total of 1025 scholarly documents were published in 634 journals during this period and listed in the Web of Science (WOS). The top 10 most productive countries were then analyzed. A great number of institutions from both developing countries (in terms of article count) and developed countries (in terms of citation scores), were compared. Finally, based on keywords and a three-factor analysis, it was concluded that green marketing, sustainability, sustainable development, environment marketing and sustainable marketing have attracted extensive attention during the past decade as keywords.
关键词：bibliometric green marketing; ecological marketing; sustainable marketing; environmental marketing; citation analysis; green marketing bibliometric green marketing ; ecological marketing ; sustainable marketing ; environmental marketing ; citation analysis ; green marketing