文章基本信息

标题：Consumer Perception of Food Quality and Safety in Western Balkan Countries: Evidence from Albania and Kosovo
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作者：Rainer Haas ; Drini Imami ; Iliriana Miftari 等
期刊名称：Foods
电子版ISSN：2304-8158
出版年度：2021
卷号：10
期号：1
页码：1-16
DOI：10.3390/foods10010160
出版社：MDPI Publishing
摘要：Domestic food markets are of significant importance to Kosovar and Albanian companies because access to export markets is under-developed, partly as a result of the gaps in food safety and quality standards. Kosovar and Albanian consumers’ use of food safety attributes and their evaluation of the quality of domestic food versus imported food are the research objectives of this study. The paper is based on a structured consumer survey of 300 Kosovars and 349 Albanians analyzing their perceptions of issues related to food safety and quality, measured through two respective batteries of items using a 5-point Likert scale. We used the t-test to identify differences between populations, correlation analysis and the bootstrapping method. Despite the prevalent problems with food safety, consumers in both countries consider domestic food to be safer as well as of higher quality than imported products. Kosovars are more likely than Albanians to perceive domestic food products to be significantly better than imported products. Female and better educated consumers use information related to food safety more often. Expiry date, domestic and local origin, and brand reputation are the most frequently used safety and quality cues for both samples. International food standards such as ISO or HACCP are less frequently used as quality cues by these consumer groups. It is important to strengthen the institutional framework related to food safety and quality following best practices from EU countries.
关键词：food safety; food quality; Kosovar consumers; Albanian consumers; Western Balkan countries; bootstrapping food safety ; food quality ; Kosovar consumers ; Albanian consumers ; Western Balkan countries ; bootstrapping