文章基本信息

标题：The role of human resource managers in the promotion of hotel sector as a brand in Jordanian hotel industry - a cross-sectional study
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作者：Naser Khdour
期刊名称：Cogent Business & Management
电子版ISSN：2331-1975
出版年度：2021
卷号：8
期号：1
页码：1875535
DOI：10.1080/23311975.2021.1875535
出版社：Taylor and Francis Ltd
摘要：This study assesses the impact of human resource managers on the effectiveness of hotel branding with reference to Jordanian hotel industry. The study followed a cross-sectional design in which data was collected through a questionnaire-based survey. Subsequently, the collected data were analysed using descriptive and multiple regression analysis. Findings of the study revealed that job satisfaction of the employee, employee effectiveness, employee selection, and employee retention strongly and significantly impact the brand promotion and are the focus of interest of HR managers. The results concluded that effective HR policies and practices can ensure improved performance of the hotel sector.
关键词：Human resource practices brand performance hospitality industry hotels jordan