文章基本信息

标题：The Effect Of Perceived Ease of Use, Investment Knowledge, And Perceived Risk On Intentions to Purchase of Share in Generation Y
其他标题：The Effect Of Perceived Ease of Use, Investment Knowledge, And Perceived Risk On Intentions to Purchase of Share in Generation Y
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作者：Budi Setyanta ; Dian Citaningtyas Ari Kadi
期刊名称：AMAR (Andalas Management Review)
印刷版ISSN：2476-9282
电子版ISSN：2548-155X
出版年度：2020
卷号：4
期号：2
页码：60-72
DOI：10.25077/amar.4.2.60-72.2020
出版社：The Management Institute, Faculty of Economics, Universitas Andalas
摘要：Generation Y investor growth is an attractive phenomenon for research. This study aims to examine the effect of perceived ease of use, investment knowledge, and perceived risk on the intention to buy shares in generation Y in Yogyakarta. The research data collection used convenience sampling technique through online questionnaires. Hypothesis test using multiple linear regression. The results of this study indicate that the research model fulfills the goodness of fit requirements. Remote sensing technology and transaction regulations that are simple and easy to understand as well as adequate investment knowledge affect the intention to buy shares in Generation Y. Complete and accurate information and relatively small investment capital results in not significant potential losses faced by Generation Y.
关键词：Perceived Ease of Use;Investment Knowledge;Perceived Risk;Intentions