文章基本信息

标题：Model Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah SakitModel Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah Sakit
其他标题：Model Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah SakitModel Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah Sakit
本地全文：下载
作者：Elsa Luvia Harmen ; Rima Semiarty ; Ratni Prima Lita 等
期刊名称：Jurnal Manajemen Dan Kewirausahaan
印刷版ISSN：2301-9093
电子版ISSN：2540-8259
出版年度：2020
卷号：8
期号：2
页码：216-225
DOI：10.26905/jmdk.v8i2.5094
摘要：To maintain the continuity of a business/service is important to retain existing customers. It is necessary to see what factors affect customer loyalty. So the purpose of this study is to find a model of the relationship between perceived value, brand image, satisfaction and customer loyalty. Data are collected from 140 customers who had been treated more than once at the Oncology Clinic in the Ropanasuri Hospital for Special Surgery in Padang to test the relationship model. The research results show: 1) perceived value has a positive effect on brand image, 2) variable of perceived value has a positive effect on customer satisfaction, 3) perceived value has no effect on customer loyalty, and 4) brand images have a positive effect on customer satisfaction, the five patient satisfaction has a positive effect on customer loyalty.
关键词：Brand Image;Customer Loyalty;Perceived Value;Satisfaction