文章基本信息

标题：Strategi Pengembangan Bisnis PT. Adhi Persada Properti:
本地全文：下载
作者：Muhammad Irdy Eka Mahendra ; Mukhamad Najib ; Kirbrandoko Kirbrandoko 等
期刊名称：Jurnal Aplikasi Bisnis dan Manajemen
印刷版ISSN：2528-5149
电子版ISSN：2460-7819
出版年度：2020
卷号：6
期号：2
页码：281-281
DOI：10.17358/jabm.6.2.281
出版社：Bogor Agricultural University
摘要：The property industry is a highly developed industry in Indonesia. Several factors such as infrastructure development (toll roads, railroads, public transportation, etc.), the need for shelter, increasing population, etc. PT. Adhi Persada Properti (APP) is a subsidiary of PT. Adhi Karya (Adhi) which delayed the purchase of property in the industry (apartments, housing, etc.). The objectives of this study are internal, external, key success factors in the property industry and the Business Model Canvas to identify business models with the results of long-term and short-term strategies for APP to improve competitiveness in the property industry. Data analysis methods and methods used are PEST Analysis, Focus Group Discussions, and Business Model Canvas. The results show that APP's main threat as an apartment and housing developer is in terms of regulations. Opportunities that can be utilized by APP through external analysis are the level of public purchasing power, economic growth and advancement in information technology. The level of purchasing power and economic growth is more influential on the sale of APP products. The BMC results of identification of each section in APP can be clearly mapped, which parts should be developed and which are maintained as they are at present.
关键词：properti;masalah eksternal dan internal;kanvas model bisnis;perencanaan strategis