文章基本信息

标题：Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergen
其他标题：Werbekommunikation: Drei sprachliche Strategien, um das Werbeprodukt zu verbergen
本地全文：下载
作者：Federica Ricci Garotti
期刊名称：Linguistik Online
印刷版ISSN：1615-3014
出版年度：2019
卷号：97
期号：4
页码：193-207
DOI：10.13092/lo.97.5602
摘要：The language of advertising uses many techniques for persuasion: focusing on emotions and positive words while hiding negative or important information. Based on the idea that one of the most used strategies of advertising is the absence of the product to sell, the article will focus on the advertising ability to persuade large masses of people without showing the product itself.