文章基本信息

标题：DAMPAK KUALITAS LAYANAN DAN HARGA PADA KEPUASAN KONSUMEN (STUDI KASUS PADA KONSUMEN KITAKITA FS)
其他标题：DAMPAK KUALITAS LAYANAN DAN HARGA PADA KEPUASAN KONSUMEN (STUDI KASUS PADA KONSUMEN KITAKITA FS)
本地全文：下载
作者：Liliana Dewi ; Tania Callista
期刊名称：Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
印刷版ISSN：0854-0861
电子版ISSN：2407-4950
出版年度：2020
卷号：19
期号：1
页码：50-58
DOI：10.29062/mahardika.v19i1.196
出版社：Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika
摘要：KITAKITA FS is a company engaged in food and beverage. The movement of the food and beverage industry with a very rapid increase is one of the things that drives KITAKITA FS in establishing a company. Service quality and price are factors that support customer satisfaction and customer satisfaction is the main factor that supports business continuity. Therefore, this study aims to determine the effect of service quality and price on customer satisfaction KITAKITA FS. This research is quantitative research. The method used in this study is multiple linear analysis. The population in this study was 257 consumers who had come to KITAKITA FS more than once. The sampling technique used in this study is simple random sampling. Data collection is done using a questionnaire distributed to 156 respondents. The results of the study show that service quality and price have a significant effect on customer satisfaction. The results of this study are used to improve service quality and prices of KITAKITA FS that have not met customer satisfaction.
其他摘要：KITAKITA FS is a company engaged in food and beverage. The movement of the food and beverage industry with a very rapid increase is one of the things that drives KITAKITA FS in establishing a company. Service quality and price are factors that support customer satisfaction and customer satisfaction is the main factor that supports business continuity. Therefore, this study aims to determine the effect of service quality and price on customer satisfaction KITAKITA FS. This research is quantitative research. The method used in this study is multiple linear analysis. The population in this study was 257 consumers who had come to KITAKITA FS more than once. The sampling technique used in this study is simple random sampling. Data collection is done using a questionnaire distributed to 156 respondents. The results of the study show that service quality and price have a significant effect on customer satisfaction. The results of this study are used to improve service quality and prices of KITAKITA FS that have not met customer satisfaction.
关键词：kualitas pelayanan;harga;kepuasan konsumen