文章基本信息

标题：Deconstruction in Fashion as a Path Toward New Beauty Standards: The Maison Margiela Case
其他标题：Deconstruction in Fashion as a Path Toward New Beauty Standards: The Maison Margiela Case
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作者：Maria Skivko
期刊名称：ZoneModa Journal
电子版ISSN：2611-0563
出版年度：2020
卷号：10
期号：1
页码：39-49
DOI：10.6092/issn.2611-0563/11086
出版社：University of Bologna
摘要：As an approach for redefining relations between text and its meaning, the idea of deconstruction appeared in the works of philosopher Jacques Derrida. This philosophical concept received the reflection in the modern architecture: it provokes a denial of stereotypes about the building’s forms and functions, a conflict of the architectural elements’ dislocation. Some fashion designers use a deconstruction method to destroy fashion standards and fashion stereotypes. Particularly, Belgian designer Martin Margiela questions the traditional understanding of fashion and fashion beauty and rethinks the relations between fashion forms, functions, and ideology constructed by clothing. This paper provides an analysis of the deconstructionist fashion techniques in the case of Maison Margiela fashion house. By performing the conflicting nature of fashion garments, Margiela constructs the concept of universal, basic clothes but, at the same time, very anonymous, free of labels, tags, and social judgments. This fashion of deconstruction articulates today the next level of relationship between consumers and fashion garments that is not only about standardized functions but expanded values and interpretations.
其他摘要：As an approach for redefining relations between text and its meaning, the idea of deconstruction appeared in the works of philosopher Jacques Derrida. This philosophical concept received the reflection in the modern architecture: it provokes a denial of stereotypes about the building’s forms and functions, a conflict of the architectural elements’ dislocation. Some fashion designers use a deconstruction method to destroy fashion standards and fashion stereotypes. Particularly, Belgian designer Martin Margiela questions the traditional understanding of fashion and fashion beauty and rethinks the relations between fashion forms, functions, and ideology constructed by clothing.This paper provides an analysis of the deconstructionist fashion techniques in the case of Maison Margiela fashion house. By performing the conflicting nature of fashion garments, Margiela constructs the concept of universal, basic clothes but, at the same time, very anonymous, free of labels, tags, and social judgments. This fashion of deconstruction articulates today the next level of relationship between consumers and fashion garments that is not only about standardized functions but expanded values and interpretations.
关键词：Deconstruction; Deconstructivist Fashion; Beauty Standard; Maison Margiela; Fashion Standard; Fashioned Body
其他关键词：Fashioned Body