摘要:The nature of public perception of global environmental problems and ways to solve them becomes a paradigm for the development of civilization. The lack of resources necessary for the normal life of people has caused the development of a complex of catastrophic processes. Among them, the most important are: water, food and demographic crises, as well as the crisis of biodiversity, which consists in the widespread destruction of areas of the environment suitable for habitat of plants and animals. The real solution to these problems requires two conditions to be met. First, it is the creation of a scientific basis for the development of a global strategy for the preservation of conditions on the planet suitable for the existence of humans and other organisms. Secondly, it is the need to change the paradigm of environmental perception. The global technogenesis of the biosphere inevitably leads to a widespread transformation of natural conditions. All ecosystems are being transformed into natural and technical systems. The preservation of conditions favorable for human life and other biological species in them is possible only on the basis of the creation and inclusion in these systems of technical means that perform regulatory functions. This approach contradicts traditional ecological thinking and requires a transition to a new paradigm, which can be designated as creative.