文章基本信息

标题：The Impact of Front-of-Package Label Design on Consumer Understanding of Nutrient Amounts
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作者：Samantha Goodman ; Lana Vanderlee ; Rachel Acton 等
期刊名称：Nutrients
电子版ISSN：2072-6643
出版年度：2018
卷号：10
期号：11
页码：1624-1635
DOI：10.3390/nu10111624
出版社：MDPI Publishing
摘要：A between-groups experiment examined the salience of front-of-package (FOP) symbols. Adults from Canada, the US, Australia, and the UK completed an online survey (n = 11,617). Respondents were randomized to view cereal boxes displaying one of 11 FOP label conditions for ‘high’ levels of sugar and saturated fat: control (no FOP symbol), red circle, red ‘stop sign’, magnifying glass, magnifying glass exclamation mark, and ‘caution’ triangle exclamation mark, plus each of these five conditions accompanied by a ‘high in’ text descriptor. Participants identified the amount of saturated fat and sugar in the product (‘low’/’moderate’/’high’). Participants were more likely to correctly identify the product as ‘high’ in saturated fat or sugar when shown the stop sign, triangle exclamation mark, red circle, or magnifying glass exclamation mark symbols incorporating ‘high in’ text (p < 0.01). The magnifying glass was the least effective symbol. The stop sign (37.7%) and triangle exclamation mark (22.0%) were most frequently selected as the best symbol for indicating high nutrient amounts. Overall, FOP labels with ‘high in’ descriptions, red color and intuitive ‘warning’ symbols (e.g., stop signs, exclamation marks, ‘caution’ triangles) were more effective at communicating high levels of nutrients of public health concern in a time-limited environment.
关键词：diet; adult; front-of-package; nutrition label; experiment diet ; adult ; front-of-package ; nutrition label ; experiment