文章基本信息

标题：Perceived Correspondence of Health Effects as a New Determinant Influencing Purchase Intention for Functional Food
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作者：Ágoston Temesi ; Ágnes Bacsó ; Klaus G. Grunert 等
期刊名称：Nutrients
电子版ISSN：2072-6643
出版年度：2019
卷号：11
期号：4
页码：740-750
DOI：10.3390/nu11040740
出版社：MDPI Publishing
摘要：This study has revealed the role of a new factor, perceived correspondence of health effects, in consumer acceptance of functional foods. Using a web survey of 1016 people, we hypothesized and verified the following: when an ingredient does not occur naturally in the carrier but the consumer assigns the same health effect to it as to the carrier, the product’s acceptance will be more positive than it would be if an identical health effect was not associated with the carrier and the functional ingredient. Factors influencing consumer acceptance were examined via binary logistic regression models. According to the results, if a functional food developer fortifies the carrier with an ingredient that does not occur naturally in the carrier, the product can expect higher acceptance if the health effects perceived by consumers are properly matched. In general, it has been found that expected taste and awareness of the product were decisive in all demographic and income groups, whereas perceived correspondence of health effects had a lesser, but still positive influence on acceptance.
关键词：consumer research; carrier foods; functional ingredients; loglinear analysis consumer research ; carrier foods ; functional ingredients ; loglinear analysis