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  • 标题:Segmentation of Polish Households Taking into Account Food Waste
  • 本地全文:下载
  • 作者:Beata Bilska ; Marzena Tomaszewska ; Danuta Kołożyn-Krajewska
  • 期刊名称:Foods
  • 电子版ISSN:2304-8158
  • 出版年度:2020
  • 卷号:9
  • 期号:4
  • 页码:379-397
  • DOI:10.3390/foods9040379
  • 出版社:MDPI Publishing
  • 摘要:Currently, food waste is estimated at more than one-third of all food produced, and the primary responsibility for this phenomenon is attributed to households. Therefore, it seems reasonable to take action to limit food waste and to raise awareness about this link in the chain. To develop and implement educational programs addressed at consumers it is necessary to understand the factors determining food waste in households. Segmentation is a tool that can help effectively reach consumers who are to the greatest extent wasting food which identifies homogeneous clusters of consumers. The aim of this study was to perform segmentation to identify consumer groups with similar behaviors in relation to food, with particular emphasis on food wastage. We carried out segmentation on a representative sample of Polish people over 18 years of age and to identified three clusters of consumers. The three consumer segments diagnosed differed in sociodemographic terms, i.e., number of adults, number of children, subjective assessment of the financial situation, and percentage of spending on food. The segment exhibiting a high frequency of discarding food due to too large package size included single and double households.
  • 关键词:food waste; food waste segmentation; households; consumers; cluster analysis; behavior; food practices food waste ; food waste segmentation ; households ; consumers ; cluster analysis ; behavior ; food practices
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