文章基本信息

标题：Factors Influencing Consumers’ Perceptions of Food: A Study of Apple Juice Using Sensory and Visual Attention Methods
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作者：Katarzyna Włodarska ; Katarzyna Pawlak-Lemańska ; Tomasz Górecki 等
期刊名称：Foods
电子版ISSN：2304-8158
出版年度：2019
卷号：8
期号：11
页码：545-557
DOI：10.3390/foods8110545
出版社：MDPI Publishing
摘要：The aim of this study was to evaluate the influence of intrinsic product characteristics and extrinsic packaging-related factors on the food quality perception. Sensory and visual attention methods were used to study how consumers perceive the quality of commercial apple juices from four product categories: clear juices from concentrate, cloudy juices from concentrate, pasteurized cloudy juices not from concentrate, and fresh juices. Laboratory tests included the assessment of sensory liking in blind and informed conditions and expected liking based on packages only. The results showed that brand and package information have a large impact on consumers’ sensory perceptions and generate high sensory expectations. An innovative visual attention tracking technique was used in online experiments to identify packages and label areas on individual packages, which attracted consumer attention. During an online shelf test, consumers mostly focused on not from concentrate juices from local producers, which were perceived as more natural, healthy, and expensive than juices reconstituted from concentrate. When individual labels were analyzed, consumers predominantly focused on nutritional data, brand name, and information about the type of product. The present results confirm a large impact of information and visual stimuli related to packaging on product perception.
关键词：apple juice; consumer perception; internal preference mapping; visual attention; packaging; label apple juice ; consumer perception ; internal preference mapping ; visual attention ; packaging ; label