文章基本信息

标题：Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda
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作者：Iris Vermeir ; Gudrun Roose
期刊名称：Foods
电子版ISSN：2304-8158
出版年度：2020
卷号：9
期号：10
页码：1495-1554
DOI：10.3390/foods9101495
出版社：MDPI Publishing
摘要：This review aims to tackle the challenge of understanding how visual design cues can affect behavioural outcomes in a food context. The review answers two key questions: (1) What are the effects of the most important visual design cues on behavioural outcomes and how can they be explained? (2) What are the research gaps in this area? We start from a comprehensive taxonomy of visual design cues delineating the most important visual design cues. Next, we evaluate the extant research based on a structured, narrative literature review on visual design cues in the food domain. We differentiate between object processed and spatially processed visual design cues in food choice contexts and show how they affect behavioural outcomes through a range of psychological processes (attention, affective-, cognitive- and motivational reactions, food perceptions and attitudes). We end with recommendations which take into account the current food store context, the state-of-art in measuring psychological processes and behavioural outcomes and the specific food-, person- and context-related moderators. This review offers guidance for research to untangle the complexity of the effect of visual design cues in a food choice context.
关键词：visual cue; food choice; food perception; attitudes; behaviour; psychological processes; taste; healthy; sustainable; quality; point of purchase visual cue ; food choice ; food perception ; attitudes ; behaviour ; psychological processes ; taste ; healthy ; sustainable ; quality ; point of purchase