文章基本信息

标题：The Effect of Sharia Governance and Customer Relationship Marketing on Muzakki Loyalty
本地全文：下载
作者：Mahmudi Mahmudi ; Rizka Luluh Prastmawati
期刊名称：Akrual: Jurnal Akuntansi
印刷版ISSN：2085-9643
电子版ISSN：2502-6380
出版年度：2020
卷号：12
期号：1
页码：1-17
DOI：10.26740/jaj.v12n1.p1-17
出版社：Universitas Negeri Surabaya
摘要：This study aim s to analyze the effect of sharia governance and customer relationship marketing on muzakki loyalty. In this study, s haria governance was divided into six variables , i.e. transparency, accountability, responsibility, independence, fairness , and sharia compliance. Whereas customer relationship marketing was divided into four variables , i.e. trust, communication, commitment , and customer intimacy. We employed survey as a preferred method to obtained data. The samples of this study consisted of 200 muzakki (zakat payer ) at amil zakat institutions (LAZ) in Yogyakarta , Indonesia . The data was analyzed using OLS regression techniques. The results of th is research found that transparency, fairness and sharia compliance have a positive significant effect on customer loyalty, while accountability, responsiveness , and independency do not have significant effect on customer loyalty. Regarding the variable of customer relationship marketing, the result showed that communication, trust, and customer intimacy have a positive and significant e ffect on muzakki loyalty while commitment has no effect. It can be inferred that sharia governance and customer relationship marketing partially have a positive effect on muzakki loyalty.
关键词：Customer Relationship Marketing;Muzakki Loyalty;Sharia Governance