文章基本信息

标题：Cultural influence on the adoption of social media platforms by employees
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作者：Sikedi Ramawela ; Joshua Ebere Chukwuere
期刊名称：Knowledge Management & E-Learning : an International Journal
电子版ISSN：2073-7904
出版年度：2020
卷号：12
期号：3
页码：344-358
DOI：10.34105/j.kmel.2020.12.018
出版社：Hong Kong Bao Long Accounting & Secretarial Limited
摘要：The growth of technology has impacted billions of lives by allowing people to connect with others through social media platforms such as Facebook, Twitter, Skype, WhatsApp, and so on. Despite the advantages of technology, there has been notable resistance from employees, especially the older generations, who are not eager to adopt social media technologies into their everyday lives. The purpose of this research was to investigate the influence of culture in the adoption of social media by employees in Mafikeng. A questionnaire was utilized to collect data from 252 employees across various government and non-government departments around the Mafikeng business area. The findings revealed the cultural factors that influence employees’ adoption of social media platforms, employees’ readiness to adopt social media, and the impacts of culture on social media adoption by employees.
关键词：Culture; Employees; Social media; Social media platforms; Technology