文章基本信息

标题：A Total Communication Package for the Business Executives: Importance of Attitude, Culture, Leadership and Other Factors
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作者：Nargis Akhter ; Sardana Khan ; Nasrin Akter 等
期刊名称：International Business Research
印刷版ISSN：1913-9004
电子版ISSN：1913-9012
出版年度：2020
卷号：13
期号：11
页码：1-15
DOI：10.5539/ibr.v13n11p1
出版社：Canadian Center of Science and Education
摘要：Recent studies suggest that a series of contextually appropriate and effective communication training package is demanded by the employers and HR practitioners in the job market. However, the ways to design an effective, comprehensive and sustainable communication development program for the business executives have rarely been explored in the extant literature. This paper introduces the concept of a total communication package (TCP) that can help design a better communication development program for the business executives. This qualitative research uses the interview findings from 20 top executives from the banking and telecommunication sectors in Bangladesh to unpack the concept of TCP for the HR practitioners.
关键词：communication skills; attitude; business executives; leadership; culture; Bangladesh