文章基本信息

标题：Compromise management as a challenge for corporate communication
其他标题：Compromise management as a challenge for corporate communication
本地全文：下载
作者：Enric Ordeix i Rigo ; [email protected]
期刊名称：Comunicação Pública
印刷版ISSN：1646-1479
电子版ISSN：2183-2269
出版年度：2007
期号：vol.3 nº5
页码：171-183
DOI：10.4000/cp.8227
出版社：Escola de Superior de Comunicação Social
摘要：The article «Compromise Management as a challenge for Corporate Communication» is focused on the bridge between communication and organizational behavior. The author wants to guide the reader on the construction of the corporate believes and how this influences the credibility of organizations. At the same time, this approach to compromise management invites to go deeper inside the evolution of the corporate culture when dealing with Public Relations and internal communication. This text concludes with pointing some new tendencies in internal public relations management and with settling the new professional roles we are playing or we will be playing rather soon.
其他关键词：identity, credibility, internal communication, Public Relations, corporate culture, corporate values, corporate commitment, organizational system, internal relations, roles, Corporate Social Responsibility, global market