文章基本信息

标题：The Research of the Continuance Intention of students to Use Tourism APP——Based on the TPB Model
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作者：Shuo Feng
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2020
卷号：214
页码：1-8
DOI：10.1051/e3sconf/202021401047
出版社：EDP Sciences
摘要：Recently, the intelligent tourism has become increasingly popular in tourism industry. Particularly, the tourism APP has become an important and convenient channel for tourists to make travel decisions and take relevant behaviors. The paper mainly researches the continuously using intention of customers to tourism APP among five dimensions (the behavioral intention, the subject norms, the perceived behavioral control, the past behavior and the behavioral attitude) through the theory of planned behavior model. Besides, this paper chooses the college students in Dalian, China as the research object of study and provides a research reference for tourism APP companies.