文章基本信息

标题：Diversity and Consumption: Evaluation of the Research Papers on the LGBT Community in Top Marketing Journals
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作者：Pinto, Cintia Loos ; Alcocer, Nuria Huete ; Rivera, Laura Mercedes Avellaneda 等
期刊名称：Atlantic Marketing Journal
印刷版ISSN：2165-3879
电子版ISSN：2165-3887
出版年度：2020
卷号：9
期号：1
页码：5-19
出版社：Kennesaw State University
摘要：The purpose of this research is to identify the evolution of papers published on LGBT issues in the main marketing journals. To that end, the 50 top-ranked journals in the SCImago Journal Rank (SJR) were analyzed, revealing that 17 of them had at least one publication on the subject. Analysis of a total of 34 articles enabled the main topics studied to be summarized in six categories: the effects of LGBT advertising on the viewers; LGBT advertising – an overview; gender studies in marketing; the gay-friendly approach; the LGBT market; and social marketing.
关键词：LGBT; Marketing; Systematic Review