文章基本信息

标题：Multi-Criteria Decision Making with the VIKOR and SMARTER Methods for Optimal Seller Selection from Several E-Marketplaces
本地全文：下载
作者：Miftahul Arif ; Jatmiko Endro Suseno ; R. Rizal Isnanto 等
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2020
卷号：202
页码：14002-14011
DOI：10.1051/e3sconf/202020214002
出版社：EDP Sciences
摘要：Many similar products offered by several sellers in e-marketplace applications make the buyers need to be more selective when shopping. This article addresses the prioritization of the goods sellers alternatives in e-marketplace by integrating the VIKOR with the SMARTER method for the process of multi-criteria decision making (MCDM) by considering various variables as selection criteria. There are five variables of sellers in the e-marketplace that are used as selection criteria, namely: product price, number of products sold, seller score rating, number of reviews with five stars, and location distance. The SMARTER method is used to determine the criteria weight, and the VIKOR model to rank the alternative priorities according to the weighted index. The case studies are conducted on three e-marketplace in Indonesia with the most number of monthly web visitors, namely: Shopee, Tokopedia, and Bukalapak. Finally, integration of SMARTER and VIKOR method allows the buyers to get the good products at competitive prices from the optimal goods sellers in the e-marketplace.