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  • 标题:LOCAL CULTURAL LITERACY AND ITS PROMOTION
  • 本地全文:下载
  • 作者:Retno Muljani ; Emanuel Sunarto
  • 期刊名称:International Journal of Humanity Studies (IJHS)
  • 印刷版ISSN:2597-470X
  • 电子版ISSN:2597-4718
  • 出版年度:2018
  • 卷号:2
  • 期号:1
  • 页码:32-41
  • DOI:10.24071/ijhs.2018.020104
  • 出版社:Universitas Sanata Dharma
  • 摘要:This study addressed two research questions: what educational functions can be promoted through Museum Wayang Kekayon (MWK) collections? And what criteria should promotional media have to promote MWK? The study implemented hermeneutic approach supported by theories of Semiotics, Discourse, Pragmatics, and Web Usability. Data were collected by browsing the Internet, conducting observations while visiting MWK, interviewing experts on museum, wayang, and semiotics and MWK educators. The findings of the study were 1) the identification of MWK educational functions to introduce cultural literacy and other relevant philosophical values, and 2) the CLEAR criteria of effective promotional media to promote cultural (wayang) literacy in the digital era. The study recommended that fun but meaningful activities should be conducted at MWK, and relevant resources and tools should be provided and used to support the activities.
  • 关键词:local cultural literacy; museum; promotional media; wayang
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