文章基本信息

标题：STRATEGI DAN MEDIA KEHUMASAN DIREKTORAT JENDERAL PAJAK (DJP) DALAM RANGKA MENINGKATKAN KESADARAN PERPAJAKAN LEMBAGA JASA KEUANGAN (LJK)
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作者：Gustia Ikra Negara ; Rahmi Surya Dewi
期刊名称：Jurnal Ranah Komunikasi
印刷版ISSN：2302-8106
电子版ISSN：2656-4718
出版年度：2019
卷号：3
期号：1
页码：45-54
DOI：10.25077/rk.3.1.45-54.2019
出版社：Jurusan Ilmu Komunikasi FISIP UNAND
摘要：This study aims to examine how the Public Relations strategy of the Directorate General of Taxes (DGT) in disseminating the Financial Information Law to Financial Services Institusions (LJK). In other words, the relationship between tax authorities and LJK is ultimately beneficial for DGT to strengthen the taxation database and increase LJK tax awareness. This study used qualitative method, because in qualitative research it it very relevant to describe the findings of research concerning the relationship of DGT Public Relations with LJK. The result showed that in the dissemination and communication of information on the Financial Information Law, the DGT implemented a Public Relations strategy through communicators, messages and used selected media, so that the DGT could take steps in the socialization and education program for the financial services institution.
关键词：strategi humas; awareness; humas; Ditjen Pajak; Lembaga Jasa Keuangan.