文章基本信息

标题：Green Hotel as a Competitive Product: A Case Study at 5-Star Hotel in Bali
本地全文：下载
作者：I Ketut Astawa ; I Ketut Budarma ; Cokorda Istri Sri Widhari 等
期刊名称：Technium Social Sciences Journal
电子版ISSN：2668-7798
出版年度：2020
卷号：11
页码：316-324
DOI：10.47577/tssj.v11i1.1486
出版社：Technium Science
摘要：Today, tourists tend to choose hotels that consistently implement environmentally friendly practices. In accordance with this phenomenon, the concept of sustainable accommodation needs to apply the principles of environmental conservation, ecology, community empowerment, and the use of local products. Therefore, this study aimed to analyze Green Hotel as a Competitive Product. The problem of this study is “What green aspects do the hotel have that differentiate them from other competitors”? The population was 57 of five stars hotel in Bali that received THK Tourism Award. Meanwhile, 10 percent of the sample was determined by purposive sampling, and the data analysis method used was qualitative descriptive technique. The results showed that the product was developed from an ordinary characteristic to a greener specification. In response to green business practices, 100 per cent stated that adopting the practices can maintain the image of the hotel brand, serve as a competitive advantage, and make the company and employee performance more effective and efficient. Furthermore, the results showed that implementing environmentally friendly business practices are achieved by adopting local wisdom values.
关键词：Green hotel; Green product; Competitive product; Experience traveller