文章基本信息

标题：Out of the building, into the fire: An analysis of cognitive biases during entrepreneurial interviews
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作者：Tianxu Chen ; Mark Simon ; John Kim 等
期刊名称：New England Journal of Entrepreneurship
印刷版ISSN：1550-333X
电子版ISSN：2574-8904
出版年度：2015
卷号：18
期号：1
页码：59-70
DOI：10.1108/NEJE-18-01-2015-B004
出版社：Emerald Publishing
摘要：A major source of failure for new ventures is the entrepreneurs℉ misunderstanding of the product-market fit. Recently, researchers have suggested that to get a better understanding of the product-market fit, entrepreneurs should “get out of the building” and interview many customers. This approach, while advantageous, is not without drawbacks. This article presents a conceptual model that incorporates the characteristics of “getting out of the building” to conduct customer interviews, and the biases that can arise to influence the entrepreneurs℉ misjudgment of the product-market fit. We provide recommendations to overcome these biases.
关键词：Biases; interview;Entrepreneur;Productmarket fit;Opportunity identification