文章基本信息

标题：Gender equality: a tool for legitimacy in the fast fashion industry
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作者：Giorgia Miotto ; Sandra Vilajoana-Alejandre
期刊名称：Harvard Deusto Business Research
电子版ISSN：2254-6235
出版年度：2019
卷号：8
期号：2
页码：134-147
DOI：10.3926/hdbr.244
出版社：OmniaScience
摘要：Gender equality is an extremely important issue for all businesses, nevertheless the fast fashion industry, which targets mainly the female population, faces major challenges related to women wellbeing and labor rights, employees professional and personal development. The objective of this paper is to analyse how three leading fast fashion companies include gender equality in their sustainability reports as part of their communication strategy and as a tool for legitimations. The main findings show that fast fashion industry focuses the communication based on gender equality issues explaining the improved working conditions and professional development opportunities for the female employees from all around the world along the entire Supply Chain Management.
关键词：Legitimacy; fast fashion; gender equality; sustainability reports; CSR; communication strategy.