文章基本信息

标题：Bedingt professionell. Eine Untersuchung zur Professionalität der Kommunikations- und Medienarbeit bayerischer Kommunalpolitiker
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作者：Thomas Koch ; Christian Baden ; Hannah Klötzer 等
期刊名称：Studies in Communication, Media
电子版ISSN：2192-4007
出版年度：2014
卷号：2
期号：3
页码：275-299
DOI：10.5771/2192-4007-2013-3-275
出版社：Nomos Verlagsgesellschaft mbH & Co. KG
摘要：The influence of media upon social communication is pervasive: The need to adapt to specific media logics drives the increasing professionalization of political communication practices. Specifically; much attention has been given to media-related changes in the representation and professionalized conduct of political campaigns. However; surprisingly little is known about the influence of mediatization beyond the electoral race; and virtually no research exists that investigates mediatization on a local level. This study investigates whether mediatization is felt also among local politicians; and triggers a similar dynamic of increasing professionalization. Focusing on routine communication practices in local politics; it conducts a survey among 372 members of Bavarian regional parliaments. It assesses the perceived role of media; as well as respondents’ professionalization strategies developed to communicate effectively in public. The study finds that the perception of media influence and the ascribed importance of media-related competences is high also in a local context. However; this perception is not accompanied by major professionalization efforts. Moreover; politicians are generally aware of this discrepancy. The paper concludes by discussing possible reasons for the detected gap between aspiration and reality; and highlights implications for professionalization and mediatization theory.
关键词：Politische Kommunikation; Professionalisierung; Medialisierung; Kommunalpolitik; Bayern