文章基本信息

标题：Visuelle Gestaltungsmittel in der Wahlkampfberichterstattung amerikanischer und deutscher Fernsehnachrichten: Der Einsatz von Kameraperspektiven und Einstellungsgrößen
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作者：Michael Sülflow ; Frank Esser
期刊名称：Studies in Communication, Media
电子版ISSN：2192-4007
出版年度：2014
卷号：3
期号：1
页码：101-119
DOI：10.5771/2192-4007-2014-1-101
出版社：Nomos Verlagsgesellschaft mbH & Co. KG
摘要：More than thirty years have passed since Hans Mathias Kepplinger’s research on „Visual Bias“ and only little has been published on the use and influence of camera angles and shot lengths since. Based on a content analysis of 158 news stories of two US-American and German television channels aired during national election campaigns in 2008 and 2009 respectively; this study examines the visual representation of political actors. Results indicate that rather negative connoted camera angles and wider shot lengths dominate the newscasts in US-American news coverage. In Germany; there is also an application of extreme perspectives but also a greater proximity between viewer and politician is evoked by closer shot lengths. However; there are differences between the channels analyzed. Overall; there are an increasing number of deviating and extreme camera angles and shot lengths in so-called Image Bites. Another result confirms that there are differences between the leading candidates in ARD Tagesthemen; which indicate a visual bias. The comparative analysis allows for interpretations that take differences in the two media and political systems into account.
关键词：Ländervergleich; Fernsehnachrichten; Kameraperspektive; Einstellungsgrö;ße; Visual Bias