文章基本信息

标题：Schwieriger Spagat. Eine quantitative Befragung freier Journalisten mit Nebentätigkeiten im PR-Bereich
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作者：Thomas Koch ; Magdalena Obermaier
期刊名称：Studies in Communication, Media
电子版ISSN：2192-4007
出版年度：2013
卷号：2
期号：1
页码：115-127
DOI：10.5771/2192-4007-2013-1-115
出版社：Nomos Verlagsgesellschaft mbH & Co. KG
摘要：Nearly half of all freelance journalists in Germany have secondary employments; many of them in public relations. This double role may lead to difficulties; since journalists and PR-practitioners have to fulfill different duties. As a journalist; they contribute to a “public duty”; providing independent information and criticism. PR practitioners; on the other hand; primarily represent their clients’ particular interests. As a result; conflicts may arise which present a challenge to journalistic independence. The study at hand focuses on these “PR-journalists”: We conducted a quantitative online-survey with freelance journalists who also work in PR. Results show that most respondents state they have no choice but to assume this double role for economic reasons. However; a percentage of the freelance journalists also freely choose to work in PR; considering the work to be interesting and fun. Moreover; concerning their professional self-concept; those “PR-journalists” barely differ from other journalists in Germany. The respondents are aware of the fact that their double roles can lead to certain conflicts. The majority; however; rarely experiences such conflicts at work. Yet; the journalists assume that their colleagues who also work in both occupations face these conflicts more often and cannot handle them adequately.
关键词：Freie Journalisten; Public Relations; Konflikte; quantitative Befragung