文章基本信息

标题：SWOT analysis in the formulation of tourism development strategies for destinations
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作者：Bolesław Goranczewski ; Daniel Puciato
期刊名称：Tourism
印刷版ISSN：0867-5856
电子版ISSN：2080-6922
出版年度：2011
卷号：20
期号：2
页码：45-53
DOI：10.2478/v10106-010-0008-7
出版社：Lodz University Press
摘要：The aim of the paper is to identify the role of SWOT analysis in the formulation of tourism development strategies for destinations. SWOT analysis helps to establish a reliable diagnosis of the internal potential shown by a tourism destination and its environment. In the Polish economic situation, SWOT analysis is frequently used in a fragmentary manner which should be considered as a serious methodological oversight and may jeopardize the value of the entire process related to the strategic management of the tourism destination.
关键词：strategic management ; SWOT analysis ; tourism development strategy ; destination