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标题：A tecnologia empresarial Odebrecht como filosofia de projeto organizacional – um estudo de caso na Braskem S.A.
其他标题：Odebrecht entrepreneurial technology as organisational project philosophy – a case study in Braskem S.A.
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作者：Israel Ternus Lamb ; Daniel Pacheco Lacerda ; Aline Dresch 等
期刊名称：Suma de Negocios
印刷版ISSN：2215-910X
出版年度：2017
卷号：8
期号：17
页码：31-46
DOI：10.1016/j.sumneg.2016.08.002
摘要：Resumo Este estudo analisa a aplicação da tecnologia empresarial Odebrecht (TEO) na Braskem S.A, de acordo com os critérios do modelo estrela de Jay Galbraith, apresentando como os conceitos e princípios da TEO se relacionam aos critérios do projeto organizacional de uma empresa do grupo Odebrecht. A escassez de estudos que abordam a TEO enquanto modelo para a arquitetura organizacional é o problema central que motivou esta pesquisa, que se justifica pelas dificuldades enfrentadas por organizações no Brasil, além da relevância da TEO no ambiente empresarial brasileiro. O trabalho foi desenvolvido utilizando como base a técnica de análise de conteúdo, proposta por Lawrence Bardin para analisar uma série de entrevistas realizadas na Braskem S.A., verificando a coerência entre a teoria e a prática organizacional. A partir dos resultados obtidos, foi possível elaborar um diagrama que incorpora a TEO ao modelo de Galbraith. O desfecho do estudo propõe uma maneira de a TEO ser utilizada no projeto de uma organização, de acordo com a proposta de Galbraith. Assim, foi possível concluir que a TEO pode ser utilizada para orientar o projeto de novas organizações ou o redesenho das existentes tanto no Brasil, quanto no mundo. This study analyses the application of the Odebrecht entrepreneurial technology (TEO) in Braskem SA, according to the criteria of Star Model of Galbraith. It aims are to show how the concepts and principles of TEO are applied in the organisational design of an Odebrecht group company. The few studies that deal with TEO as a model for the organisational architecture is the main reason for presenting this study, which is justified by the difficulties faced by organisations in Brazil and the relevance of TEO in the Brazilian business environment. The work makes use of the Bardin technique to analyse a series of interviews in Braskem SA, checking the consistency between theory and organisational practice. As a result, a diagram is drawn up that embodies the TEO to Galbraith model. The outcome of the study proposes a way for TEO be used in the design of an organisation. Thus, it was concluded that TEO can be applied in new or redesigned project organisations in Brazil or in the world.
其他摘要：This study analyses the application of the Odebrecht entrepreneurial technology (TEO) in Braskem SA, according to the criteria of Star Model of Galbraith. It aims are to show how the concepts and principles of TEO are applied in the organisational design of an Odebrecht group company. The few studies that deal with TEO as a model for the organisational architecture is the main reason for presenting this study, which is justified by the difficulties faced by organisations in Brazil and the relevance of TEO in the Brazilian business environment. The work makes use of the Bardin technique to analyse a series of interviews in Braskem SA, checking the consistency between theory and organisational practice. As a result, a diagram is drawn up that embodies the TEO to Galbraith model. The outcome of the study proposes a way for TEO be used in the design of an organisation. Thus, it was concluded that TEO can be applied in new or redesigned project organisations in Brazil or in the world.
关键词：Tecnologia empresarial Odebrecht;Braskem;Modelo estrela;Projeto organizacional;Análise de conteúdo
其他关键词：Odebrecht entrepreneurial technology;Braskem Star model;Organizational design;Content analysis