文章基本信息

标题：The behavioral approaches of entrepreneurial characteristics in Madura
本地全文：下载
作者：Mohammad Arief
期刊名称：Jurnal Manajemen dan Pemasaran Jasa
印刷版ISSN：0216-3780
电子版ISSN：2442-9732
出版年度：2020
卷号：13
期号：1
页码：29-46
DOI：10.25105/jmpj.v13i1.6097
出版社：Universitas Trisakti
摘要：The number of Small and Medium Enterprises (SMEs) factually increased in recent years due to several factors such as the imbalance between demand and supply for the workplace. According to various literature study, entrepreneurs are related to the individuals' capacity and characteristics in exploiting market opportunities. The previous studies showed that entrepreneurs need to determine individual characteristics for proceeding with other strategies. Therefore, there are particular characteristics related to business activities that need to be possessed by prospective entrepreneurs. This research aims to reveal the entrepreneurship characteristics with a behavioral approach. Data were collected from 5 entrepreneurs in Bangkalan Regency using the purposive sampling technique. The result showed that entrepreneurial behaviors are either active or passive. In addition, the existence of competitors is not considered a threat to independence in developing business ideas.
关键词：SMEs; entrepreneurial characteristics; behavioral.