文章基本信息

标题：EVALUASI MANAJEMEN PEMASARAN JASA PENDIDIKAN NONFORMAL PUSAT KEGIATAN BELAJAR MASYARAKAT (PKBM)
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作者：Budi Handayani ; Bambang Ismanto
期刊名称：JMSP (Jurnal Manajemen dan Supervisi Pendidikan)
印刷版ISSN：2580-3417
电子版ISSN：2541-4429
出版年度：2019
卷号：4
期号：1
页码：83-88
DOI：10.17977/um025v4i22020p083
出版社：Universitas Negeri Malang
摘要：This study aims to evaluate the achievement of the marketing objectives of non-formal education services at the Salatiga City Community Learning Activity Center. This study uses a goal-oriented evaluation model developed by Ralph Winfred Tyler. Data collected using interviews, observation, and documentation. As a source of data is the manager, program manager, and student guardians. Data analysis uses qualitative analysis. The evaluation results show that the marketing management of educational services has been carried out by all PKBM managers with a marketing mix of 7P (product, price, place, promotion, people, process, physical evidence) but has not yet maximized in building a partnership called 1P, namely partnership building.
关键词：evaluation; marketing management of educational services; community learning center activities