文章基本信息

标题：IMPACT OF DIGITAL PLATFORMS ON ACCOMODATION OFFERS: COMPARASION BETWEEN BOOKING.COM AND AIRBNB
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作者：André Riani Costa Perinotto ; Samuel Belfort Simões ; Samuel Mesquita de Sousa 等
期刊名称：Marketing & Tourism Review
电子版ISSN：2525-8176
出版年度：2020
卷号：5
期号：2
页码：1-23
DOI：10.29149/mtr.v5i2.5940
出版社：Universidade Federal de Minas Gerais
摘要：This study aims to compare the way Booking.com and Airbnb present their offers related to the Praia de Cumbuco - CEARÁ, the first being an Online Travel Agency - OTA and the second a platform created with a focus on the shared economy. In line with this understanding, a bibliographic analysis is carried out on the related topics, as well as a comparison between the information made available by the technological platforms in question. Therefore, it is noticed that, despite having more recent operations in Brazil, Airbnb has a greater quantity and diversity of accommodation offers compared to Booking.com. A case study is carried out at Praia do Cumbuco, but it is believed that this result reflects, more broadly, the offer of UHs from Booking.com and Airbnb in Brazil.
关键词：Tourism; E-commerce; Shared economy; Cumbuco.