文章基本信息

标题：Communication Practitioners’ Perceptions of Big Data and Automation: A Comparative Study between Europe and Latin America
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作者：Wiesenberg, Markus ; Moreno, Ángeles
期刊名称：Revista Internacional de Relaciones Públicas
印刷版ISSN：2174-3681
出版年度：2020
卷号：10
期号：19
页码：29-48
DOI：10.5783/RIRP-19-2020-03-29-48
出版社：IIPR
摘要：The big data revolution has changed the way organisations operate. The implications have been phenomenal for public relations and communication management professionals who are trying to understand and manage the realm of big data and what it means for them. This study is an attempt to dive deeper into the discussion on how professionals are managing the world of big data. A large survey of European and Latin American countries reveals comparative findings on the knowledge and usage of big data and automation and demonstrates large gaps between the continents. Implications for theory and practice are finally drawn.
关键词：Big data; automation; comparative cross-cultural research; public relations; strategic communication