文章基本信息

标题：Princípios de informação equitativa nas políticas de privacidade online de empresas brasileiras | Principles of equitable information in Brazilian firms’ online privacy policies
其他标题：Principles of equitable information in Brazilian firms’ online privacy policies
本地全文：下载
作者：Patricia Zeni Marchiori ; Jaqueline Lopes
期刊名称：Liinc em Revista
电子版ISSN：1808-3536
出版年度：2016
卷号：12
期号：1
页码：119-131
DOI：10.18617/liinc.v12i1.853
出版社：Laboratório Interdisciplinar em Inofrmação e Conhecimento (LIINC)
其他摘要：This article aims to present the Fair Information Principles in the privacy policies of the websites of major Brazilian companies (according to the 2014 Forbes Magazine list). The research and analysis were supported by a checklist compiled from documents issued by the Federal Trade Commission and the Organization for Economic Co-operation and Development. The study selected fourteen companies from a universe of twenty-five, considering the immediacy criterion of access to the privacy policy on their websites. The security (safeguards) principle is the most widespread foundation in the privacy policies of the companies selected (existing in eight of the fourteen analyzed policies); and the principle of responsibility receives less adhesion since it is not covered in any of the examined online privacy policies. The Sabesp Company presents the most complete privacy policy, considering the compliance with the Fair Information Principles when compared to the others perused, while WEG does not present any of the principles identified in the documental survey. As for e-commerce, the number of companies that assume some of the Principles is even smaller. For the selected universe, adherence to the Fair information Principles is still incipient, and its use is not mandatory. An open discussion of the proposed Brazilian law about personal data protection should play an important role in creating further guidance on the subject. Additional studies in this subject should involve the perception of users, as well as a cutout of companies which target e-commerce, considering that an effective alignment with these principles and other guidelines are required in order to protect the user’s privacy and personal data in the web environment.
其他关键词：Fair Information Principles; Privacy Policies; Personal Data Protection.