Abstract This study aims to spatialize the verticalization process in the city of Campina Grande-PB associating it to the theoretical dynamics of the spectacle metaphor and from this scenario, evince the possible socioeconomic and environmental implications derived of this process as of the perspective of the actors involved. The objective-based methodology adopted in the construction of this research was exploratory-descriptive, which was based on the qualitative analysis approach. Moreover, the research was conducted through a field study by non-participant direct observation and interviews. It was observed that the proliferation of buildings through the dynamics of the vertical spectacle generates the presence of an image increasingly perceived by individuals. Thus, this factor provides the feeling of aspiration to local progress, evincing changes in the urban landscape, and also in the construct of the ideology of society, which with greater adherence comes to idealize this commodity model. On the other hand, this scenario promotes implications that range from the feeling of isolation from living with the city to the perception of a disordered local vertical spatialization, as well as the overload in the use of natural resources, so that the construction of this situation develops under limited environmental concern, subjected to the calculation of economic rationalities.