摘要:Thisarticle describesa body ofacademicresearch genres inwhichmultimediaisa primarymode ofargumentation. These genres,called webtexts, requireeditorsand publishers to think differently about howto support, manage,and publish themthrough editorialworkflows thataccommodatetheir unique multimedia designs. Thisarticle providesa brief history and currentstate ofwebtext publishing and offers specificrecommendations thateditorsand publisherscan consider when integratingmultimedia into their digitalworkflows.