文章基本信息

标题：Combining product and packaging design for increased added value and customer satisfaction
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作者：Theoklitos Vasileiadis ; Anastasios Tzotzis ; Dimitrios Tzetzis 等
期刊名称：Journal of Graphic Engineering and Design
印刷版ISSN：2217-379X
电子版ISSN：2217-9860
出版年度：2019
卷号：10
期号：2
页码：5-15
出版社：University of Novi Sad
摘要：Current paper shows an analysis of the conceptual design of products and packages that correspond to requested customer needs. A number of research tools, marketing/branding principles and product development techniques are presented. This study is an analytical demonstration of the whole design process from the concept to the final 3D rendered models with the use of a number of tools and methodologies i.e. mind maps, mood boards, sketches. In other words, it is a combination of marketing and designing principles that transformed the raw data received from customers into 3D CAD (Computer Aided Design) modeled products; a set of sportive sunglasses paired with a hand-watch from the same product family and a set of classic sunglasses with a casual hand watch. Finally, this project can be considered a blend between theoretical and practical methods that have been chosen and practiced after extensive research.
关键词：product design; product development; packaging; branding