摘要:On the purpose of deepening method research of perceptual analysis, based on the description of the relationship between perceptual design and rational design, the importance of perceptual design in modern product design is clarified. To strengthen the emotional expression of the product, the study focuses on sort perceptual design method with the background of perceptual design internalization and equivalent theory. Taking the perceptual design as the bond, how the method located sensibility in product design is analyzed. By taking advantage of formal beauty rule, more perceptual elements are added into product design to summarize the method and principle based on the product perceptual design.