文章基本信息

标题：Online Marketing: The Powerful Astra in the Strategic Armory of Marketers
本地全文：下载
作者：K. Rama Mohana Rao ; Chandra Sekhar Patro
期刊名称：Mizoram University Journal of Humanities & Social Sciences
印刷版ISSN：2395-7352
出版年度：2016
卷号：2
期号：2
页码：1-17
语种：English
出版社：Mizoram University
摘要：Over the last two decades,rising internet and mobile phone penetration has changed the way people communicate and do business E-commerce is a relatively novel concept and at present,heavily leaning on the internet and mobile phone revolution to fundamentally alter the way businesses reach their customers.The proposition of e- commerce to the customer is in offering an almost infinite variety of choices spread over an enormous geographical area.Firms cannot compete solely based on sheer volumes in today 's ever-evolving,information symmetric and globalised world of e- commerce.Instead,the realm of competition has shifted to ever-shortening delivery timeliness,both consistently and predictably.Negligible or zero delivery prices,doorstep delivery,traceability solutions and convenient reverse logistics have become the most important elements of differentiation for providers.The conventional methods of reaching customers have been effectively substituted to a greater extent by online marketing processes.The customer acceptance to online marketing is growing rapidly throughout the world and more so in developed parts.The trends and estimates for the future indicating a clear shift to online marketing.This paper focuses on analyzing the growth of online marketing and the challenges in international and Indian perspective.
关键词：E-commerce;Growth;Internet;Online marketing;Small and Medium Enterprises (SMEs)