文章基本信息

标题：Popularization of science as a marketing tool exemplified by “Paths of Copernicus” – a programme funded by the Ministry of Science and Higher Education
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作者：Adam Piasecki
期刊名称：Marketing of Scientific and Research Organisations
印刷版ISSN：2353-8503
电子版ISSN：2353-8414
出版年度：2014
卷号：14
期号：4
页码：3-20
DOI：10.14611/minib.14.04.2014.14
语种：English
出版社：The Institute of Aviation
摘要：This article concerns the project Mine Surfers (2013-2014) carried out by the EMAG Institute of Innovative Technologies within a programme funded by the Ministry of Science and Higher Education.The authors present the positive marketing effects resulting from the project.In the case study,they describe the project against the backdrop of activities undertaken by other project teams.As well as the issues related to the execution of the project as such,focus was also placed on operations aiming for project promotion as well as popularising research and educational activities.Finally,the results of media monitoring with respect to the project are discussed.
关键词：mining;Paths of Copernicus;popularization of science;promotion;research;scientific marketing;workshops