文章基本信息

标题：Measurement of social media Web 1.0 and Web 2.0.
本地全文：下载
作者：Bogdan Gregor ; Tomasz Kubiak
期刊名称：Marketing of Scientific and Research Organisations
印刷版ISSN：2353-8503
电子版ISSN：2353-8414
出版年度：2013
卷号：8
期号：2
页码：3-19
DOI：10.14611/minib.08.02.2013.08
语种：English
出版社：The Institute of Aviation
摘要：Nowadays social media gather millions of users and virtual communities have become the core of the Internet.Thanks to various forms of communications (both the standard and more invasive ones) the function of social media undergoes changes.What initially was meant to make new virtual friends,now more and more often is implemented in enterprises’ activities,thus opening new opportunities to build a dialogue with buyers,to strengthen a positive image of science and to boost sales.The key to conduct effective actions in the social media are the measurements of what is happening in them.The application of these measurements allows to make better adjustments in the strategies of companies’ presence in the social portals.The aim of the article is to define the most important areas/subjects of the measurements used in this regard and the tools that are used to monitor the Internet.
关键词：buyers;communications;Facebook;internet;sales;social media;Web 1.0;Web 2.0