文章基本信息

标题：Multi-Level Marketing as a business model
本地全文：下载
作者：Bogdan Gregor ; Aron-Axel Wadlewski
期刊名称：Marketing of Scientific and Research Organisations
印刷版ISSN：2353-8503
电子版ISSN：2353-8414
出版年度：2013
卷号：7
期号：1
页码：3-19
DOI：10.14611/minib.07.01.2013.09
语种：English
出版社：The Institute of Aviation
摘要：Multi-Level Marketing is a very popular business model in the Western countries.It is a kind of hybrid of the method of distribution of goods and the method of building a sales network.It is one of the safest (carries a very low risk) ways of conducting a business activity.The knowledge about functioning of this business model,both among theoreticians (scanty literature on the subject) and practitioners,is still insufficient in Poland.Thus,the presented paper has been prepared as — in the Authors’ opinion — it,at least infinitesimally,bridges the gap in the recognition of Multi-Level Marketing issues.The aim of the study was,first of all,to describe Multi-Level Marketing,to indicate practical benefits of this business model as well as to present basic systems of calculating a commission,which are used in marketing plans of companies.The discussion was based on the study of literature and the knowledge gained in the course of free-form interviews with the leaders of the sector.
关键词：binary system;business;distribution;matrix system;multi level marketing;sales network;Uni-Level system